AI Insights · Timothy · July 2024
Q2 2024 Snapshot: Top Android Drawing & Coloring Apps in the US
Explore the Q2 2024 performance trends for the top 5 Drawing & Coloring apps on Android in the US. Sensor Tower provides insights into downloads, revenue, and user engagement.
In Q2 of 2024, the Drawing & Coloring category on Android has seen varied performance among top applications in the US. Sensor Tower data offers a window into how these creative outlets have fared in terms of downloads, revenue, and weekly active users.
Pixel Art - Color by Number experienced fluctuating revenue, peaking at $150K in the first week of April and dipping to $67K in early May, before rising again to $138K by the end of June. Downloads showed a similar inconsistent pattern, with an initial 929K downloads at the start of April, which decreased to 545K towards the end of the month, and then partially recovered to 830K at the end of June. Weekly active users started at 7.36M, saw a slight decline, and then rebounded to 7.12M by the quarter's close.
CrazyLabs LTD's Phone Case DIY had modest revenue figures with some weeks showing no revenue, peaking at $30K in late April. Downloads began at 907K in April, descending to 533K by the end of that month, and then climbing back up to 838K in late June. The weekly active users mirrored this trend, starting at 2.96M, dropping to 2.30M, and then increasing to 2.65M by the quarter's end.
For Flag Painting Puzzle, revenue was negligible for some weeks but reached $27K in early June. Downloads saw a substantial climb from 684K in the first week of April to a peak of 1.24M in the last week of June. Weekly active users also grew significantly from 1.86M to 3.38M during the quarter.
Zego Studio's Color ASMR: Painting Book did not generate revenue, but downloads started strong at 914K, dipped to 542K in late April, and then decreased further to 230K by the end of June. Weekly active users began at 9.71M, fluctuated slightly, and ended the quarter at 8.04M.
Lastly, Color Painting-Color by Number by Mint Games showed a modest revenue presence, with a few weeks at zero but reaching $17K in early May. The app's downloads saw a spike from 134K to 869K in mid-May but then fell to 392K by the end of June. Weekly active users saw a significant increase from 160 to 979 in May, before dropping to 588 by the quarter's end.
For a more detailed analysis and additional insights, visit Sensor Tower's platform.